Enterprise RSS thoughts
May 20th, 2008Doing my morning Google Reader/Twitter scan I came across this news bit passed by @chieftech. A company called KnowNow is shutting down after trying to provide RSS services to the enterprise. They had raised about $50 million over 7 years but evidently have failed to garner the business necessary to continue. RSS means “Really Simple Syndication”. The technology to deliver RSS isn’t too terribly difficult yet the justification for all of that capital was to allow “building products for companies requiring robust, secure software”. To me this is the problem. I work for BigCo (the enterprise)…people don’t care about the technology. They don’t care about the “product”. They want to know very clearly and very quickly why what is being sold will allow them to either
a) do things more quickly and efficiently
b) make more money
If your product isn’t doing that then they don’t care. And if you can’t explain it in 10 minutes or less then they aren’t listening. RSS does A. No doubt about it. But I don’t think the case has been made well enough, to enough people for RSS to sink in at this point. I’m trying to do it at work. There are lots of people that are trying to explain how RSS can make your work day easier. Common Craft does a decent job explaining RSS, but as soon as you say the words “code” and “paste”, these “do” words make people think more work. You’ve lost them.
News Gator is a company that I think is closer to getting it, but hasn’t quite cracked the nut. I use News Gator Inbox for my behind the firewall reading and its easy - for me. If I try to get some executive in my group or even most of my peers to set up News Gator Inbox, I hear the same thing - no time, didn’t work so I gave up, etc. The problem is that most people don’t understand that by investigating 30 minutes to get a basic understanding and setup done that you will save hours and hours shortly their after. Its a hard sell for some reason.
I’m going to have to do that at some point for Supplier View and I have to do it at work today for one of the projects I’m working on. I’m prepping for the blank stares and the multi-tasking while I’m talking about setting up feed readers and configuring Outlook plug-ins.
That $50 million should have been spent on a world class change management process to make people more easily understand and embrace the value of RSS.



